Privacy Policy

Last updated: 24/02/2026

Welcome to SM.art Books and Gifts (“we”, “our”, “us”). This Privacy Policy explains how we collect, use, and protect your personal information when you use the services on https://smartbooksandgifts.co.uk.

1. Data Controller

SM.art Books and Gifts is the data controller for all personal data collected via this website. We are responsible for determining how and why personal data is processed.

2. Information We Collect

2.1 Personal Information You Provide

• Name
• Email address
• Phone number
• Account or registration details
• Any messages or communications sent to us

2.2 Technical & Usage Information

• IP address
• Browser type and version
• Device and operating system
• Pages visited and time spent
• Cookies and tracking technologies

3. How We Use Your Data

• To provide and maintain the website
• To register and manage accounts
• To respond to enquiries
• To improve the website and user experience
• To comply with legal obligations

Note: All payments on SM.art Books and Gifts are processed directly by the tenant via Stripe. We do not store or process payment card details.

4. Legal Basis for Processing

• Contract: necessary to provide services requested by you
• Legitimate Interests: to operate and improve the platform, prevent fraud, and ensure security
• Consent: where you agree to receive communications or marketing

5. Sharing Your Data

• With the tenant you interact with (SM.art Books and Gifts)
• With third-party service providers (hosting, analytics, email)
• With Stripe for payment processing by the tenant
• With regulators or law enforcement if required by law

6. International Transfers

Stripe may process data outside the UK. Adequate safeguards, including standard contractual clauses, are in place to protect your information.

7. Data Retention

Data is retained only as long as necessary for legal compliance, dispute resolution, and service provision. Typical retention is 7 years for financial records and 2 years for account info.

8. Your Rights

You may have rights under UK GDPR to access, correct, erase, restrict, or port your data. Contact SM.art Books and Gifts at smartbooksandgifts2006@gmail.com to exercise these rights.

9. Cookies

Cookies are used to enhance functionality, analytics, and user experience. You can manage cookies via your browser. No payment card data is stored in cookies.

10. Security

SM.art Books and Gifts takes reasonable steps to protect personal data, but no system is fully secure. We cannot guarantee absolute security.

11. Changes

This Privacy Policy may change from time to time. Updates will be posted on https://smartbooksandgifts.co.uk with the “Last updated” date.

12. Contact

If you have questions about this policy, contact SM.art Books and Gifts at smartbooksandgifts2006@gmail.com